Frosty's evil twin sits on the side waiting for unsuspecting curious people to approach him, when they least expect it, Freaky jumps out and scares the life out of them.
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Back in October we launched YouTube Red, a paid membership that makes everything you love about YouTube even better, with benefits like videos free of paid ads, offline videos, and background play. Since then we've heard from families that they'd love the option of these features in the YouTube Kids app. So today we're excited to say it's here - the YouTube Kids app now works with YouTube Red in the U.S., Australia, and New Zealand!
Parents who sign up for YouTube Red enable a whole new set of features for the family to enjoy, including:
Ad-free videos: Let your kids learn and laugh along with their favorite characters without paid ads.
Offline videos: In the car or on grandma's couch-automatically have videos when you need 'em, even if you don't have a connection.
Uninterrupted music: Keep family sing-alongs going while you use other apps on your phone.
To get started, all parents need is the YouTube Kids app and a YouTube Red membership. Then, just sign in to your YouTube Red account from the parental controls section of the YouTube Kids app and follow a few simple steps. Once that's done, your little one's ready to sing and play along with Mother Goose Club or go on an adventure with Talking Tom and his gang.
And we've got even more updates to YouTube Kids on the way. Over the next few months we'll be making some changes to the app that'll give parents more choice on how to customize the content that appears or doesn't appear in their YouTube Kids experience.
Until then, we hope you and the family enjoy YouTube Kids with YouTube Red benefits in the U.S., Australia, and New Zealand.
If you haven't already, take YouTube Red for a spin with this free 30-day trial.
The Olympic Games Rio 2016 have yet to commence, but for sports fans the world over, the excitement is already well underway. In the last 12 months, over 23,000 years of content have been watched on YouTube for the four most popular Olympic Games' sports alone - athletics, gymnastics, diving and swimming, and volleyball. To put this in perspective, that's the equivalent of watching all 17 days of the Olympic Games, 24 hours a day, not once, but over half a million times. Nearly two thirds of that viewership has happened on mobile devices -- and even more in countries like the U.S., U.K. and Japan.
As the miles continue to rack up on the Olympic torch, viewership on YouTube continues to rack up as well. To help make that viewership experience even richer, we have partnered with broadcasters in more than 60 countries, including the BBC (U.K.), America Movil (Latin America excluding Brazil), NHK (Japan) and many others. These partners will bring official highlights from the Games on YouTube to make sure you can keep up with the most breath-taking moments. We will also link these official broadcasters' highlights directly into Google Search and YouTube Watch Cards for Rio 2016.
And if you want to experience Rio and the environment surrounding the Games through the eyes of some of your favorite creators, 15 of them will be on the ground bringing you the best of Rio. Creators such as Liza Koshy, Brodie Smith, Ben Brown, Caeli, Chloe Morello, and Felipe Castanhari will provide an on-the scene view of the celebrations in Rio, everything from their own commentary of the Games' celebrations, from the first victory to the last defeat, to long days around Rio on bike rides and aerial tours. These creators will take advantage of our brand new mobile live streaming feature to share real-time moments from Brazil as they unfold, as well as 360-degree videos that will make fans feel like they are on the streets of Copacabana.
From epic wins to all-star performances, YouTube will bring you the best from Rio, before, during and after the Games through official broadcaster channels and celebration via content creators.
Since politicians began announcing their candidacies last year, you've come to YouTube to stay informed and engage in a conversation on the importance of this year's election. From inside the White House to the debate stage, you've sat front row and watched more than 110 million hours of candidate and issues-related content on YouTube.
And now the YouTube community will have a chance to be front and center for the next phase of the election.
Just like in 2012, beginning next week, YouTube will again be the official live stream provider of both the Republican National Convention, which starts on Monday, July 18 in Cleveland, Ohio, and the Democratic National Convention, kicking off on July 25 in Philadelphia, Pa. Not only will you be able to watch gavel-to-gavel coverage of the conventions wherever you are, but for the first time, we'll live stream the conventions in 360 degrees, so you'll feel what it's like to be in the center of the action.
In addition, to help provide more information about what's going on at the conventions, some of your favorite YouTube creators are getting involved too. Look out for coverage from The Young Turks, Complex News, Seeker Daily, Ingrid Nilsen, Mark Watson, Julie Borowski and more. These creators, along with other news organizations, will report back to their communities using new tools including mobile live streaming and Jump VR cameras, so you will have nonstop coverage from a variety of perspectives.
We believe that access to more information can help everyone participate in the political process and we look forward to the YouTube community's lively discussion as we prepare to elect our next president.
Whether it's for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50 percent year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube.
But we know that creating a video ad can be challenging. To make it easier for every business- from a dog walker to a barber shop owner-to get started with advertising on YouTube, we're launching the YouTube Director suite of products. Three products that make video ads more accessible to businesses.
Make a video ad right from your phone
With the free YouTube Director for business app (available for iPhone today in the U.S. and Canada) anyone can create a video ad for their business quickly and easily-right from their phone. No editing experience required. People like Woody Lovell Jr., owner of the The Barber Shop Club in Los Angeles, are already seeing positive results with YouTube Director.
Woody shot and edited a video ad by himself, uploaded it to YouTube, and worked with an AdWords expert to run a campaign. As a result, Woody's business saw a significant increase in potential customers being able to remember and recognize his ad.2
We challenged five business owners-including Woody-to create a video ad in 20 minutes or less. Watch what happened and download the app to give it a try.
Get a professional to make your video ad
In select U.S. cities, we're also offering YouTube Director onsite, a service that sends a professional filmmaker to shoot and edit a video ad for free whenever a business spends at least $150 to advertise on YouTube. YouTube Director onsite is available in Atlanta, Boston, Chicago, Los Angeles, San Francisco, Washington D.C.-and coming to more cities soon.
Is your business an app? We can create a video ad for you too
YouTube Director automated video creates a video ad automatically from existing assets like logos and app screenshots in the App Store or Google Play Store, and is available globally. Reach out to a Google expert (1-855-500-2756) for more information.
No matter what kind of business you're in, getting started with advertising on YouTube just became a whole lot easier. We can't wait to see what you make. Happy filming.
Max Goldman, Product Manager, YouTube Director, recently watched "YouTube Director Video Challenge." 1 Google Data, 2016 2 Woody's YouTube Director video ad for The Barber Shop Club drove a 73 percent increase in ad recall among target customers on YouTube, and a 56 percent lift in brand awareness (AdWords Brand Lift Study, June 2016)
YouTube has helped millions of people see that we have a lot in common, despite our differences. Building these bridges can start with a simple conversation, and over the past 11 years, we've seen YouTube creators use the power of video to do just that. From Hayla Ghazal encouraging women in the Middle East and around the world to speak up, to Dulce Candy sharing her own story as an undocumented immigrant and military veteran, creators from around the world have used our platform to express themselves, encourage new perspectives, and inspire solidarity within global fan bases.
We want to continue empowering people to come to YouTube to tell stories and form connections that encourage empathy and understanding between diverse communities.
That's why today 11 international YouTube creators met with Pope Francis, who cares deeply about bringing young people together. This first-of-its-kind dialogue took place during the VI Scholas World Congress, which the Pope created to encourage peace through real encounters with youth from different backgrounds.
During the conversation with the Pope, these creators raised topics that they are passionate about as role models, including immigrant rights, gender equality, loneliness and self-esteem, and greater respect for diversity of all kinds.
We're inspired by the many conversations these creators have sparked throughout their YouTube journeys. To hear more about what they discussed at the Vatican today, tune in to each of their channels for personal videos in the coming weeks. We hope to continue helping people share their stories - the more we can all understand, the more we can come together as a global community.
