Volvo's glowing bike spray lights up nighttime cyclists

For thousands of cyclists, navigating the roads at night requires an almost prescient sense of awareness

To tackle the problem, Volvo has come up with a unique solution: a transparent spray that cyclists and pedestrians can apply on their clothes or bikes before heading out into the night

See also: Man caught driving while using phone, laptop and headphones in car

Volvo collaborated with advertising agency Grey London to bring their commitment to safety outside car doors, and when they joined forces with Swedish startup Albedoo100, LifePaint was born

LifePaint is a highly reflective spray that's invisible during the day but shines brightly when a light source — like the glare of a headlight — hits it. The safety spray washes off, and it doesn't change the color of the surface to which it's been applied Read more...

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