Adidas is the first major brand to use Twitter's Group DM for marketing

Well, that was quick. Less than two weeks after rolling out its Group Direct Messages, a marketer has jumped onto the platform

On Friday, Adidas started rewarding fans for their support of the brand's #ThereWillBeHaters campaign by offering a private group conversation with some soccer stars on Twitter, including Real Madrid CF star Karim Benzema

See also: When to use Twitter Group DM

The brand is choosing three fans who have been most engaged with campaign on Twitter; they will be privy to a 30-minute chat with Benzema. So far, the campaign is netting the expected amount of exultant tweets:

Thank you @adidasfootball for the best day of my life ❤️ will never forget this and thank you @Benzema for being you! pic.twitter.com/jMFL4nFDNL

— Hassib sbeiti (@HassibSbeiti) February 6, 2015 Read more...

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