Google Takes On Yelp Elites With Its New “Local Guides” Program

Google is rolling out a “Local Guides” program in an update to Google Maps – a move that seemingly sees the company taking on “Yelp’s Elites” – that is, Yelp’s program where local users gain the status of tastemaker and get invited to special events and parties. Google introduced Local Guides last month by way of a Google+ post, which then… Read More